Gina Bley: Marketing Expert & Change Specialist

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Services

From the heyday of Myspace to the latest marketing buzz, I’ve seen it all. My expertise spans across product marketing, social media, and content crafting, but let’s be honest, growth marketing is where my heart truly beats. Got a startup or scaleup? Let me be your brand’s hype-person. I don’t just aim to get your brand on people’s minds – I’ll make it the talk of the town (or at least the trending section)!

Interested in working with me as well?

What services do i offer?

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Product Marketing

Your product is the rockstar, and I’m the manager behind the scenes, ensuring it gets the limelight, applause, and encore it deserves!

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Social Media Marketing

Stunning visuals, captivating captions, and trending hashtags – I’ve got the secret sauce to make your brand the social butterfly it deserves to be.

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Email Marketing

Unopened emails? Ain’t nobody got time for that. I craft compelling stories that make the ‘open’ button irresistible. (P.S.: I promise not to flood inboxes!)

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Growth Marketing

Numbers going up, but not just for the sake of it. I focus on sustainable, strategic growth, ensuring your brand doesn’t just grow, but thrives.

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Content Marketing

Content is king. And I’m the knight, squire, and jester making sure the kingdom thrives. (Don’t worry, I’m the good kind of jester – no pies thrown in your face!)

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Customer Relationship Management

Your customers aren’t just data points. I treat them like the VIPs they are, nurturing relationships that turn first-time buyers into lifelong fans.

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Product Marketing

Ever heard of those products that become overnight sensations? Well, here’s the inside scoop: it’s not really overnight. There’s strategy, planning, and a sprinkle of magic behind it. That’s where yours truly steps in. Imagine your product as that quiet kid sitting at the back of the class with a notebook full of mind-blowing song lyrics. I’m the overly enthusiastic music teacher who discovers them, gives them a guitar, and says, ‘Let’s start a band!’

From pinpointing what makes your product hum to orchestrating its grand debut on the market stage, I’m all in. I dive deep into the psyche of your target audience, understand their woes and whims, and tailor your product’s story in a way that resonates. Then, with precise positioning and a dash of flair, I ensure it stands out, even in the most saturated markets.

In this dynamic dance of product marketing, you bring the innovation and genius; I bring the strategy, stage, and spotlight. Together, we won’t just launch a product; we’ll release a sensation! So, are you ready for your product to be the next big hit?

Social Media Marketing

Stunning visuals, captivating captions, and trending hashtags? Just the tip of the iceberg! As your social media maestro, I’ll be the wind beneath your brand’s wings, or should I say, the filter to your flawless selfies. Ever wondered how some posts get viral faster than you can say “Instagram”? Well, that’s my secret potion of strategy and spontaneity at work. Navigating the high seas of Facebook, riding the waves of Twitter (yes, it’s still the little bird for me), and deep diving into the depths of LinkedIn? It’s all in a day’s work for me.

But don’t let the fun fool you. Behind every emoji and GIF, there’s a meticulously plotted plan, ensuring your content doesn’t just dazzle but also delivers. Likes? They’re nice. Engagements and conversions? Now that’s the dreamy dance number I’m choreographing for. With me by your side, we won’t just be scrolling through the social scene, we’ll be owning it. And while your competitors are busy deciphering algorithms, we’ll be ahead, making trends and setting benchmarks. If you’re ready to make social media your brand’s playground where fun meets function, then buddy, you’ve just swiped right on the perfect match!
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Email Marketing

Ah, the world of email – where ‘mark as read’ can break hearts, and the ping of an incoming mail can still cause a mini heart-race. In this wild west, I’m your trusty sheriff, ensuring that your emails not only find their way to the main inbox but are also met with anticipation. Yes, with the finesse of a storyteller and precision of a neurosurgeon, I make subject lines sing and body content dance.

Did you know that somewhere, someone just sent a yawning email blast that got immediately sentenced to the dreaded spam dungeon? Ouch! Not on my watch. Every email is a personal invite to a tête-à-tête, a coffee chat – not a megaphone announcement. Crafting those compelling stories isn’t just an art; it’s pure wizardry. And you guessed it, I’ve got that wand.

Under my watchful eye, your emails will not be the ones gathering digital dust; they will be the shining stars of the inbox gala. And as for spamming? Pfft! We only serve delicacies on this plate. If you’re ready for email campaigns that people eagerly wait for, like those monthly subscription boxes, then join me. Let’s turn your ‘send’ button into a magic wand!

Growth Marketing

Here’s a little secret: I don’t have a green thumb. Nope, not one bit. But give me a brand, and suddenly I’m like a gardening guru – ensuring it doesn’t just sprout, but blossoms and thrives! Some people grow plants; I grow businesses. And not those puffed-up, artificial growth spurts either. We’re talking real, organic, ‘look at that healthy glow’ kind of growth.

Now, any Joe and Jane can up the numbers, but let’s be real – watching numbers climb without purpose is like inflating a bouncy castle inside a tiny room. Pointless and problematic! My approach? A blend of strategy, creativity, and a sprinkle of that special something (let’s call it fairy dust) to make sure those numbers aren’t just going north, but are also adding genuine value to your brand.

Metrics are my playground, A/B tests my sport, and tailored strategies my forte. Want to see your brand not just as a flash in the pan but as a blazing comet across the business sky? You’re at the right pit stop! Together, let’s chart a course not just for growth but for the kind of success that becomes the stuff of legend!
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Content Marketing

Once upon a digital realm, there was content. And, just between us, not all content is created equal. That’s where I come in: your loyal knight, steadfast squire, and playful jester, ensuring the king (your content) reigns supreme in the vast kingdom of the internet. While some content whispers, I ensure yours ROARS, capturing hearts, minds, and maybe a few chuckles along the way.

Like a master chef, I whip up a delightful mix of articles, blogs, videos, and infographics, making sure your audience feasts on content that’s not only delicious but also nutritious for their brain cells. Want a sprinkle of humour? A dash of intrigue? Or a generous dollop of wisdom? Consider it done! In the endless scroll of the digital banquet, I ensure your brand stands out like a five-course gourmet meal in a world of quick snacks. And rest assured, my jestering is all in good taste — no pies to the face, just pies in the sky results. So, ready to serve up some royal content that commands attention and respect? Let’s get this medieval party started!

Customer Relationship Management

In the vast concert of business, customers are the headliners, the showstoppers, the VIPs on the red carpet! And, dear reader, I’m your dedicated CRM maestro, ensuring that every customer feels like they’ve got a front-row seat to the best show in town — your brand. Think of me as the ultimate backstage manager; making sure the VIPs (your customers) always get the star treatment they deserve.

Now, while some may see databases, metrics, and spreadsheets, I see love stories waiting to be written. I’m basically the digital Cupid of the business world, fostering relationships that last a lifetime. From the first flirty ‘hello’ to the 100th ‘anniversary’ purchase, I make sure every interaction is as smooth as a serenade.

The magic? It’s in understanding that behind every data point is a heartbeat, a human being who’s chosen to dance to your brand’s tune. And just as you wouldn’t keep a dance partner waiting, I ensure timely, relevant, and delightful interactions that keep them twirling back for more.

So, if you’re ready to roll out the red carpet for your customers and make every touchpoint feel like an encore, let’s hit the high note together in this grand symphony of relationships!
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have a look at my portfolio

Let's create the future of your brand
Ready to transform your brand’s story with a sprinkle of humour and a dollop of expertise? Let’s brew some marketing magic together.
And coffee.
Always coffee. ☕

Reach Out & Say Hello!

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from the grapevine...

In the intricate dance of social media marketing, Gina was our choreographer – making every step seem effortless and perfectly in tune.

Taylor

Elated Entrepreneur

I knew our product was good, but her product marketing approach made it shine like a superstar on a global stage.

Casey

Thrilled Product Developer

Not just a master of the task at hand, her knowledge of the wider marketing world is unparalleled. It felt like we got much more than what we signed up for!

Sam

Enthusiastic Startup Founder

Every question was answered, every concern addressed. Her approachability made the journey seamless, and her insights on content marketing were the cherry on top!

Andrew

Delighted Brand Strategist

Our customers never felt more valued. The CRM strategies Gina implemented made us realise what 'relationship' truly means in 'Customer Relationship Management'.

Shari

Satisfied Business Owner

Working with Gina was like finding out unicorns are real, and she does wonders for your ROI!

Reese

Another Extremely Happy Client