Spearheaded a social media influencer campaign for an emerging healthcare brand in Germany, emphasising its natural ingredients and health claims. Reached out to 50 influencers from Germany and Austria, sending them personalised product bundles to test and promote via Instagram. Integrated promotion codes to measure success and drive sales. Over two weeks, the campaign resulted in a 40% sales uptick for the promoted product and a 67% increase in engaged website traffic. The two-month endeavour culminated with a comprehensive post-campaign analysis.