Orchestrated a product tester campaign for a German healthcare brand with challenging weight-loss claims. To cultivate trust and procure authentic reviews, I developed a landing page and sign-up funnel, and promoted this tester opportunity across social media. Participants received personalised boxes with products and testing instructions, with reviews collected through a dedicated questionnaire. These testimonials were then integrated into the brand’s broader communications. After a two-month cycle, the campaign was thoroughly analysed, spotlighting top reviews and gleaning insights for future improvements.