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Going Multichannel needs planning
Designed a comprehensive go-to-market strategy for an emerging German healthcare brand with a multichannel presence, both online and offline. Meticulously analysed current products to discern which thrived online and which could be omitted. I created unique product bundles tailored for different platforms to further distinguish each channel. Over two months, outcomes included a thorough analysis, multichannel best practices presentation, and a strategic plan, including product bundles and online campaigns, were done. Post-launch, a one-month sales review compared online channels, refining the offering based on insights garnered.
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