Gina Bley: Marketing Expert & Change Specialist

Website design element in blue, yellow, and sage coloured shapes
Website design element in sage, and blue coloured shapes

Email marketing

I developed on-brand email marketing flows, encompassing design and content. Everything was added to the new CRM Klaviyo which was chosen for its GDPR compliance for the German market. Post-launch analysis revealed performance metrics like increased sales, with recommendations provided for ongoing optimisation. 

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One email is not enough

Kicked off email marketing for a German fashion brand by integrating Klaviyo CRM, bolstered by strategic sign-up blocks throughout their website. I meticulously crafted email flows tailored to various customer segments, ensuring effective communication without overwhelming recipients. Every email draft, exuding brand tone and promotions was seamlessly translated into visually captivating designs. Over four months, the deliverables encompassed comprehensive email flows, design, and integration into Klaviyo. A post-implementation review showcased improved open rates and a surge in product sales.

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